CSR In-Focus

Throughout the Company’s presence in Pakistan, initially under ICI / AkzoNobel and now LOTTE, the organization has strived to be a socially responsible. The core focus of our CSR philosophy is to ensure best practices are maintained in Health, Safety & Environment within our own operations and we are also engaged in community development by improving health and education facilities through partnerships with charitable organizations.

Natural disaster: Relief and Rehabilitation

The 2010 floods in Pakistan – which left two thousand dead and over two million injured and homeless ramined the focus of our CSR activities in 2010.  Lotte Chemical Pakistan donated Rs 10 million for the Prime Minister’s Relief Fund reaffirming Lotte Chemical Pakistan’s commitment towards the preservation of the local community. This was further augmented by KP Chemicals, the majority shareholder of Lotte Chemical Pakistan and a subsidiary of Lotte Group in Korea, which donated Rs 10 million to the Prime Ministers fund, as part of its contribution towards flood relief efforts.

In addition to corporate donation, all employees voluntarily contributed one day’s salary to this noble cause. As a result of this effort by the employees of Lotte PTTA, the management collected Rs 450,000. These pledged funds were channeled through two humanitarian organizations – Aitemaad Pakistan and the Indus Resource Centre – to make provisions for relief support where it was most needed. Lotte Chemical Pakistan’s fellow employees at KP Chemicals, Korea also voluntarily contributed Rs. 1.1 million.

Collectively Rs 21 million has been contributed by Lotte Chemical Pakistan and Lotte group for the relief and rehabilitation process so far. The group remains committed to continue support in this important area.

Lotte Chemical Pakistan and its employees had also contributed to relief efforts for the catastrophic earthquake that struck the Northern Areas of Pakistan in 2005. Contributions made were also extended to the SWAT IDP fund. Lotte (Parent company) had also donated US$100,000 to the Prime Ministers IDP Fund which goes to exhibit the company’s dedication to proffer its services in times of need.